Join me and our remarkable niche leaders who are changing the world with their books and their messages. And now, we're going to help you do it too!

( Even If You Don’t Write Well, Have a Small List,
or Have No Idea What to Write About Yet…! )

Jill McMahon
Licensed counselor and author of Bulletproof, Jill helps trauma survivors and caregivers heal and lead with courage. After selling her practice, she chose reinvention over retirement, turning her personal pain into purpose and her voice into impact.

Ben Butterfield
Founder of BPB Tax Resolutions and author of OOPS, Ben proves even complex topics can connect. His clear, confident message helped him attract ideal clients and close major projects before his book was even finished.

Caroline Dowd-Higgins
Executive coach, keynote speaker, and author of Your Career Advantage, Caroline empowers professionals to navigate change and design work they love. Her TEDx talk on redefining success has inspired global audiences to rise with resilience and confidence.

Johnny Klemme
Author of American Family Farmland, Johnny helps farm families protect both legacy and livelihood. His storytelling and strategic approach turn real estate into stewardship, preserving the values that make family land meaningful.

Bree Rosenblum
UC Berkeley professor and author of AND, Bree explores the art and biology of transformation. Featured by National Geographic and TEDx, she inspires others to embrace change and expand what’s possible for their lives and work.

Your Host:
Nicole Gebhardt
CEO and Chief Storyteller,
Nicole is an experienced marketer and strategist. Nicole works business leaders to expand their influence and grow their business through strategic planning, authority branding, and publishing.

We’ll open the Challenge with Jill McMahon, licensed counselor and author of Bulletproof: Healing After Gun Violence & Trauma.
After decades guiding others through grief, Jill faced her own choice – fade quietly into retirement or step into a new mission few would dare attempt. She chose reinvention.
Hear how Jill turned her story into purpose, overcame fear that she “could never write a book herself,” and found the courage to share a message that unites people across divides.
You’ll leave with the clarity and conviction to define the mission behind your own book – and the confidence to finally begin.

On Tuesday, Ben Butterfield, founder of BPB Tax Resolutions and author of OOPS, proves that even unglamorous topics can become great books.
When Ben realized a less-qualified competitor’s bad book was stealing his clients, he decided to write one that actually served people. He crafted his own O.O.P.S. framework and turned it into a disarming conversation for people who need him most. Ben even closed 2 clients just because he was writing a book!
Learn how Ben found his voice, told stories, and used subtle content strategies to create connection and build trust.
You’ll discover how to transform what you know into a message that attracts great clients without feeling salesy.

Mid-week, Caroline Dowd-Higgins, executive coach speaker, and author of Your Career Advantage, shows how aligning your book with your business can change everything.
At the start of her second book, Caroline was working 80-hour weeks and burned out. Her dream? To coach and speak full-time. Within months of defining her message and mapping her offer strategy, she quit her job and built the independent career life she envisioned.
In this session, you’ll learn how a clear strategy turns a book into your brand’s growth engine — and how to design yours.

Thursday brings Johnny Klemme, land advisor and author of American Family Farmland.
Johnny could have written another real-estate guide, but instead he wrote a movement-making book about preserving legacy and land.
With guidance from our resident Hollywood story expert, Michael Hauge, he connected with his deeper why — and his message instantly resonated. Within weeks of launch, Johnny’s book reached over 1,000 readers and closed a deal that immediately repaid his book investment.
Discover how to uncover what makes your message one-of-a-kind and write a book that only you could create.

We’ll close the Challenge with Bree Rosenblum, UC Berkeley professor and author of AND.
Bree’s first manuscript idea was a big topic, but it felt heavy and that was stalling her creativity. Through coaching, she found a new angle that lit her up, leading to a "lighter" book, a whole new business model, and a global movement around transformation.
In our final session, Bree will show how saying YES...AND to reinvention creates momentum that changes everything. You’ll finish the Challenge ready to commit to your own writing plan and begin writing as the leader your future demands.
YOUR AUDIENCE IS WAITING FOR YOU TO LEAD!

Nicole Gebhardt
CEO and founder of Niche Pressworks
At Niche Pressworks, we help you turn your expertise into a book, a brand, and a movement. In today’s noisy, AI-driven world, leadership belongs to those who build authority platforms — not just more content. We guide experts, entrepreneurs, and thought leaders to shape their ideas into powerful books, frameworks, tools, and brands that expand their influence, income, and impact.
At Niche Pressworks, we place strategy at the forefront of all the work we'll do together. That's because we understand...
It's not only a book you want.
It's what the right book can make possible.
Our team's support is comprehensive and transformative. Niche experts assist you in business and content strategy, mindset, storytelling, writing, and promotion.
If you're tired of trying to make it on your own, join us and discover our unique approach to helping you grow as a leader, a business owner, and an author.
